I like to gather as much data as possible, using various techniques like field studies, usability tests, interviews, surveys and much more.

I try to understand the user by analyzing all the gathered data. I do this making things such as user journey maps, affinity diagrams, user personas.

When designing solutions I think about aspects like the information architecture, navigation structure, user flow and interaction design.

I build prototypes ranging from low fidelity, using pen and paper, to high fidelity using tools like Figma. I am also familiar with HTML and CSS.

When the building is done, we need to validate the design by conducting usability tests or A/B tests.  When the testing is done, we go back to analyzing.